(Shaky yum, shaky fun)
A refreshment for Anh Hong flan with a ‘moving word’ - ‘rung rinh'.
Copywriting scope: Campaign tagline
Category: Foods
Agency: The Purpose Group
Year: 2020
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Sociolla - Thật là Sociolla!
(Double meanings: Authenticity is Sociolla/ What a Sociolla!)
A word-play tactic to deliver both the USP of the brand and the emotional expression of consumers.
Copywriting scope: Brand's tagline
Category: Beauty products retailer
Agency: The Purpose Group
Year: 2020
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Xe Nhà - Thoải mái đi xa
(Comfortably traveling far)
A simple way to hearts of passengers who purchase interprovincial journeys from “Xe Nhà” (Home Bus) to enjoy a home-felt experience
Copywriting scope: Brand's tagline
Category: Transportation service
Agency: Creativehunts Vietnam
Year: 2016
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You can talk to me Campaign
An intimate saying delivered by a well-prepared confidant.
It's a dynamic campaign name aka tagline when it comes to vietnamese version to which different pronouns have been applied - e.g. “con có thể nói với mẹ", “cậu có thể nói với tớ", “bố có thể nói với con", ...
Copywriting scope: Campaign’s name
Category: Non-profit
Organization: iSEE
Year: 2019 - 2020
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Đi ngược miền sáng Exhibition
(Challenge the visibility)
A statement implying that we would love to provide insiders’ perspectives against stories told in mass media
Copywriting scope: Exhibition’s name
Category: Non-profit
Organizations: iSEE & CECEM
Year: 2019
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Như hình với bóng Talk show
(Joined at the hip)
An emphasis on the close relationship between advertising and gender
Copywriting scope: Show’s name
Category: Non-profit
Organizations: iSEE
Year: 2019