True cost of plastic
By uncovering the true cost behind PLASTIC products, we challenge PLASTIC consumption of human beings.
The offical post on WWF Vietnam fanpage gained organic 3,200 likes, 1,500 shares and nearly 150 comments.
Challenge:
WWF teamed up with Prudential to inspire FMCG consumers to reduce their plastic usage. Given Prudential's upbeat and forward-looking mood, WWF aimed to move away from their typical communication style that relies on intense or scary tactics related to environmental issues. Instead, they sought a wittier, brighter, and more impressive approach for this campaign.Creative solution:
We reveal the true cost of plastic to ring-an-alarm on humans' daily plastic consumption.
We are in between cost and value
Cost is investment
of our materials, time and effort
Value is worth of investment
that we believe and realize
.
Plastic is an innovation of human beings
that saves our investment
that brings us convenience
that makes our lives easier and faster forward
.
But the cost we paid
for plastic use is more than what we think...
.
Fishes will be poisoned
and crustacean will suffer diseases
Soil and waterways will be polluted
over 100 years
Human health is in danger
Plastic never dies, but we.
Plastic waste costs our lives.
Will you bet your entire life on daily conveniences?
Will you let our land, our ocean
and our people pay for your plastic waste?
Cost is investment
of our materials, time and effort
Value is worth of investment
that we believe and realize
.
Plastic is an innovation of human beings
that saves our investment
that brings us convenience
that makes our lives easier and faster forward
.
But the cost we paid
for plastic use is more than what we think...
.
Fishes will be poisoned
and crustacean will suffer diseases
Soil and waterways will be polluted
over 100 years
Human health is in danger
Plastic never dies, but we.
Plastic waste costs our lives.
Will you bet your entire life on daily conveniences?
Will you let our land, our ocean
and our people pay for your plastic waste?
I bet you won’t!
Application:
Hashtag #IBetYouWon't x [an action that harms the environment] is accompanied with visual that ‘translates’ true cost of plastic into real bills, price tags or signs.____
Collaborated with RIO Agency Hanoi
(*) original visual layout belongs to GAM7